Hieroglyphs in the Chronicle of Ramos Gavilán. Communi- cation strategy (I)

Resumo

We present an analysis and interpretation of part of the official chronicle of the event of the Virgin of Copacabana. Our research and critical reflection on the text of Fray Alonso Ramos Gavilán provides an articulation to communicate its content. A com- municative or pastoral proposal centered on the «hieroglyphs» used by the mentioned chronicler. These hieroglyphs, at the same time, considered as a whole, are a hie- roglyph of everything that can be communicated from his work.
That center or focus of our communication strategy, is enriched by prioritizing the intuitive. In keeping with what the Augustinian friar expresses, we consider that the hieroglyphics are elements that make a transmission desirable and open to it. Being icons, which manifest and hide, helps to make an attractive pastoral proposal. They also help to be an open communication, to recognize the meaning that the hieroglyphs carry, and to dialogue with that meaning and try to correspond to it vitally. In short, in this way, we believe that they can collaborate in a pastoral or open communication with the protagonism of the receiver, be it collective or individual.
What shines in this presentation -which is open to future developments- is the Virgin of Copacabana precisely as a hieroglyph: stone and precious pearl, that attracts and files the life of these peoples and lands. She is looking at the true Sun, and assumes and re-signifies the prehispanic senses of the idol of the same ñame, and praxis linked to her cult and that of the sun. Thus, like moon, star and diamond, it reflects the true Light and lets it pass through its being and can help us make our life a heaven.