The Question of Ethical Decision in Marketing and Ethics

Autores/as

  • Anton Jamnik Universidad de Liubliana

Palabras clave:

MARKETING, MERCADEO, ETICA, COMPETENCIA

Resumen

Mientras que el marketing está asociado con prácticas negativas que involucran la explotación y la deshonestidad, Anton Jamnik afirma la necesidad de crear una teoría ética para éste. El artículo intenta brindar, por un lado, un breve bosquejo de las principales corrientes de la literatura de la ética del marketing y, por otro, participar de su desarrollo. El autor analiza los desafíos éticos que sur girán en el futuro, provenientes de tres fuentes distintas: las innovaciones tecnológicas, la influencia de la competencia global y la expansión de las actividades de mercado en áreas no tradicionales. Esto requerirá el desarrollo de una ética normativa realista. Para concluir, explica que la ética del marketing debería analizar hasta qué punto ha sido exitosa a la hora de resolver los desafíos éticos del mundo actual.

Descargas

Los datos de descargas todavía no están disponibles.

Citas

Akaah, I. P. (1996) “The influence of organizational rank and role on marketing professionals' ethical judgments”. Journal of Business Ethics, 15(6): 605-13.

Akaah, I. P. and Riordan, E. A. (1989) “Judgments of marketing professionals about ethical issues in marketing research: a replication and extension”. Journal of Marketing Research, 26: 112-21.

Assael, H. (1993) Marketing: Principles & Strategy, Fort Worth. Texas: The Dryden Press.

Beauchamp, T. L. (1993) “Manipulative advertising”. In T. L. Beauchamp and N. E. Bowie (eds). Ethical Theory and Business, Englewood Cliffs, NJ: Prentice Hall. Inc.

Bol, J. W., Crespy, C. T. Stearns, J. M., and Walton, J. R. (1991) The Integration of Ethics into the Marketing Curriculum. Needham Heights, MA: Ginn Press.

Carson, T. L, Wokutch, R. E., and Cox, J. E. ]r (1985) “An ethical analysis of deception in advertising”. Journal of Business Ethics, 4: 93-104.

Chonko, L. B. (1995) Ethical Decision Making in Marketing. Thousand Oaks, CAL: Sage Publications.

Chonko, L. B. and Hunt, S. D. (1985) “Ethics and marketing management: An empirical investigation”. Journal of Business

Research, 13: 339-59.

Crawford, C. M. (1970) “Attitudes of marketing executives toward ethics in marketing research”. Journal of Marketing, 34 (April): 46-52.

De George, R. T. (1993) Competing with Integrity in International Business. New York: Oxford University Press.

Deny, R. (1989) “An empirical study of moral reasoning among managers”. Journal of Business Ethics, 8: 855-62.

Drucker, P. (1981) “What is business ethics?” The Public Interest, 63 (Spring): 18-36.

Ferreil, 0. C. and Fraedrich, J. (1997) Business Ethics: Ethical Decision Making andCases, Boston: Houghton Mifflin Company.

Ferreil, 0. C. and Gresham, L. G. (1985) “A contingency framework for understanding ethical decision making in marketing”. Journal of Marketing, 49 (Summer): 87-96.

Ford, R. C. and Richardson, W. D. (1994) “Ethical decision making: A review of the empirical literature”. Journal of Business Ethics, 13 (March): 205-21.

Fost, D. (1990) “Privacy concerns threaten database marketing”. American Demographics, 12 (May): 18-21.

Fritzsche, D. J. (1988) “An examination of marketing ethics: Role of the decision maker, consequences of the decision, management position and sex of respondent”. Journal of Macromarketing, 8 (Fall): 29-39.

Fritzsche, D. J. (1991) “A model of decisionmaking incorporating ethical values”. Journal of Business Ethics, 10 (November): 841-52.

Gentry, J. W., Kennedy, P. F. Paul, K., and Hill, R. P. (1994) “The vulnerability of those grieving the death of a loved one: Implications for public policy”. Journal of Public Policy & Marketing, 13: 128-42.

Hunt, S. D. and Vitell, S. J. (1986) “A general theory of marketing ethics”. Journal of Macromarketing, 6 (Spring): 5-16.

Hunt, S. D. and Vitell, S. J. (1993) “The general theory of marketing ethics: A retrospective and revision”. In N. C. Smith and J. A. Quelch (eds), Ethics in Marketing, Burr Ridge, ILL Richard D. Irwin.

Jacobson, M. F. and Mazur, L. A. (1995) Marketing Madness. Boulder, CO: Westview Press.

Jackson, J. (1990) “Honesty in marketing”. Journal of Applied Philosophy, 7: 51-60.

Jonsen, P. R. and Toulmin, S. (1988) The Abuse of Casuistry. Berkeley: University of California Press.

Konovsky, M. A. and Jaster, F. (1989) “«Blaming the victim» and other ways business men and women account for questionable behavior”. Journal of Business Ethics, 8: 391-8.

Korten, D. C. (1995) When Corporations Rule the World. West Hartford, Conn.: Kumarian Press, Inc.

Kotler, P. and Levy, S. J. (1969) “Broadening the concept of marketing”. Journal of Marketing, 33 (January): 10-15.

Laczniak, G. R. (1983) “Framework for analyzing marketing ethics”. Journal of Macromarketing, 3 (Spring): 7-18.

Laczniak, G. R. (1993) “Marketing ethics: Onward toward greater expectations”. Journal of Public Policy & Marketing, 12(1) (Spring): 91-96.

Laczniak, G. R. and Murphy, P. E. (1985) Marketing Ethics: Guidelines for Managers. Lexington, MA: Lexington Books.

Laczniak, G. R. and Murphy, P. E. (1991) Fostering ethical marketing decisions. Journal of Business Ethics, 10 (April): 259-71.

Laczniak, E. R. and Murphy, P. E. (1993) Ethical Marketing Decisions: The Higher Road. Upper. Saddle River, New Jersey: Prentice-Hall, Inc.

Langrehr, F. W. (1994) “Review of Ethical Marketing Decisions: The Higher Road, by G. R. Laczniak and P. E. Murphy”. Journal of Marketing, 58 (January): 158-9.

Luck, D. (1969) “Broadening the concept of marketing – too far”. Journal of Marketing, 33(July): 53-55.

Maitland, I. (1997) “The great non-debate over international sweatshops”. British Academy of Management Annual Conference

Proceedings, September: 240-65.

Morris-Lee, J. (1996) “Privacy: It's everyone's business now!” Direct Marketing, 58 (April): 40-3.

Murphy, P. E. and Laczniak, G. R. (1981) “Marketing ethics: A review with implications for managers, educators, and researchers”. In B. M. Enis and K. J. Roering (eds), Review of Marketing, Chicago: American Marketing Association.

Nelson, P. (1978) “Advertising and ethics”. In R. T. De George and J. A. Pichler (eds). Ethics, Free Enterprise, and Public Policy, New York: Oxford University Press.

Paine, L. S. (1983) “Children as consumers”. Business and Professional Ethics Journal, 3: 119-46.

Pollay, R. W. (1986) “The distorted mirror: Reflections on the unintended consequences of advertising”. Journal of Marketing, 50 (April): 18-36.

Preston, I. L. (1975) The Great American Blow-Up: Puffery in Advertising and Selling. Madison: University of Wisconsin Press.

Robin, D. P. and Reidenbach, R. E. (1993) “Searching for a place to stand: Toward a workable ethical philosophy for marketing”. Journal of Public Policy & Marketing, 12 (Spring): 97-105.

Schminke, M. (1997) Gender differences in ethical frameworks and evaluation of others' choices in ethical dilemmas. Journal of Business Ethics, 16(1): 55-65.

Singhapakdi, A. and Vitell, S.J. (1991) Analyzing the ethical decision making of sales professionals. Journal of Personal Selling & Sales Management, 11(4): 1-12.

Singhapakdi, A., Rao, C. P. and Vitell, S. J. (1996) Ethical decision making: An investigation of services marketing professionals.

Journal of Business Ethics, 15(6): 635-44.

Smith, N. C. (1995) Marketing strategies for the ethics era. Sloan Management Review, (Summer): 85-97.

Smith, N. C. and Quelch, J. A. (1993) Ethics in Marketing, Burr Ridge, Illinois: Richard D. Irwin.

Stark, A. (1993) “What's the matter with business ethics?” Harvard Business Review, May-June: 38-48.

Thompson, C. J. (1995) “A contextualist proposal for the conceptualization and study of marketing ethics. Journal of Public

Policy & Marketing, 14 (Fall): 177-91.

Tsalikis, J. and Fritzsche, D. J. (1989) “Business ethics: A literature review with a focus on marketing ethics”. Journal of Business Ethics, 8: 695-743.

Tybout, A. M. and Zaltman, G. (1974) “Ethics in marketing research: Their practical relevance”. Journal of Marketing Research, 11 (November): 357-68.

Further Reading

Levitt, T. (1970) “The morality of advertising”. Harvard Business Review, (July-August): 84-92.

Descargas

Publicado

15-11-2019

Cómo citar

Jamnik, A. (2019). The Question of Ethical Decision in Marketing and Ethics. Cultura Económica, 29(80), 41–53. Recuperado a partir de https://erevistas.uca.edu.ar/index.php/CECON/article/view/2508